Business of Software 2012

Seth Godin

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Too important to be left to the marketing department

Summary

Seth gave an awesome talk at Business of Software 2008. Make sure you watch it to the end, where he gives a preview of his (then upcoming) tribes talk.

Bio

America Way Magazine called Seth Godin "America's Greatest Marketer". He is the author of ten internationally best-selling books that have been translated into more than 20 languages.

Purple Cow is the best-selling marketing book of the last decade, Unleashing the Ideavirus is the most popular ebook ever published, and his most recent book, Tribes, is a New York Times and Business Week best-seller. His other best-selling books include Permission Marketing, All Marketers are Liars, Small is the New Big, Meatball Sundae and The Dip.

His irrepressible speaking style and no-holds-barred blog have helped him create a large following around the world. You may be one of the hundreds of thousands of people who read his incredibly popular blog, recently ranked #20 in popularity among 80 million blogs all over the world.

Seth has been online since 1976. He holds an MBA from Stanford, and was called "the Ultimate Entrepreneur for the Information Age" by Business Week. Formerly Vice President of Direct Marketing at Yahoo, Seth Godin is currently the founder of Squidoo.com, a fast-growing free website that allows anyone (even you) to build a simple web page pointing to your favorite blogs, news stories, videos, books and auctions.

For a decade, Seth has been talking about the importance of innovation, of speed, and most of all, of treating our communities with respect. Through his writing and speaking, Seth has changed the way people think about marketing, change and work.

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