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How do you price your software? Is it art, science or magic? This usefully short book will help you get the theory, practical advice and case studies you need to stop you reaching for the dice. More ...
From the Business of Software Blog
Video of Geoffrey Moore at Business of Software 2009
One of the highlights of last year’s business of software conference was Geoffrey Moore’s talk about innovation. Everybody’s told me the same thing: this session changed the way they do business. For me it was the insight that you need... Read more
How to get a job where you actually get to make mistakes and do something
Last week, Seth Godin wrote this in reply to Harvard Business School students seeking advice on how to find a job: “Go to a small company, work for the CEO, get a job where you actually get to make mistakes... Read more
#BoS2010 coming up
I’m about to start promoting Business of Software 2010. It’s in Boston, October 4th to 6th. The speakers are going to be fantastic. Here’s a sneak preview of the summary video from last year: (You can see a longer, higher... Read more
What will happen when a software company downs tools for a week?
Three months ago, four Red Gaters volunteered to lock themselves into a converted barn on the Suffolk coast for a week, ate pizza, drank beer and coded. When Alex, Dom, Nagashree and Rob stumbled back into the office, they’d conceived,... Read more
Ingeniously simple tools ... don't happen by chance
Have you ever wondered what pulling a pint of English ale can tell you about software interfaces? Or are you curious about Steve Jobs's magic ability to create news from a vacuum*? These are just two of the topics our... Read more
The rise of the expert
I’m sitting in my doctor’s office. I’ve described my symptoms and he’s asked a few questions. For a few seconds, he seems puzzled. He starts typing at his computer. I shift my chair so I can see what he’s typing... Read more
How much is that little piccie in the window? Why product doesn't determine price
In 1989 this tiny oil painting of the Virgin Mary was valued at some $9000. On November 29th 1991 it was worth $180,000. A day later, on November 30th, it was valued at between $36 million and $54 million. The... Read more
Inbound marketing by @dharmesh and @bhalligan - a book review
Inbound marketing - get found using Google, social media and blogs is a great book. It's not the book I expected, but it's a great book nonetheless. Dharmesh Shah, Brian Halligan and their company, Hubspot, are creating the digital wave.... Read more
How to take advantage of your time at Business of Software 2009 - tips from @asmartbear (#bos2009)
This is a guest post by Jason Cohen, founder of Smart Bear Software and blogger about startups, marketing, and geekery. Jason gave a Pecha Kecha speach at BoS 2008 and has this advice for 2009 attendees. So you're going to... Read more
#codingbythesea – throw four smart people into a house by the seaside and shake
At Red Gate we like to try new things. The million dollar challenge and the accidental incubator are a couple of examples. Combine this with an occasional but nagging frustration at how long it can take to get stuff done... Read more
